Tier 1 · Specialist Free for a limited time
Video and CTV: Specialist
Plan and run video and audio campaigns that build brands and drive results: YouTube campaign strategy and creative, buying and measuring connected TV, Spotify and podcast campaigns, reach and frequency control across screens, and brand lift studies. Finishes with a cross-screen video and audio plan, scored by a reviewer.
- 8 lessons
- 5–7 hours
- 30-question exam
- 85% to pass
- Reviewed project
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What you’ll be able to do
- Choose YouTube campaign types, targeting and inventory settings for each goal
- Brief and evaluate video creative using a proven framework
- Buy CTV through self-serve, programmatic and direct routes, with verification
- Plan and buy audio and podcast campaigns
- Plan reach and control frequency across platforms
- Design brand lift studies and report on what they show
The certification
Pass the timed exam (30 questions, 45 minutes, 85% to pass) and a project scored by a reviewer to earn the Video and CTV Certification: Specialist. It has its own certificate ID and a public check page, is valid for 2 years, and adds to your LinkedIn profile in one click. It also counts toward the PaidMedia.ca Specialist Certification.
PaidMedia.ca certificates are not issued or endorsed by Google, Meta or any other ad platform.