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Learn / Video and CTV: Specialist / Lesson 4

Lesson 4 of 8 · 35 min

Measuring CTV

No clicks, shared screens, privacy limits. Use lift, matched-market tests and careful household attribution.

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Video and CTV: Specialist

1YouTube campaign strategy40 min · Members
2YouTube creative that works35 min · Members
3Buying connected TV40 min · Members
4Measuring CTV35 min · Members
5Audio and podcast campaigns35 min · Members
6Reach planning and frequency control35 min · Members
7Brand lift studies35 min · Members
8Building and reporting a cross-screen program30 min · Members
★Exam and project30 questions · 45 min · 85% to pass

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