Tier 1 · Specialist Free for a limited time
AI Channels: Specialist
Run and govern AI-era advertising: ChatGPT ads, Google ads in AI Mode and AI Overviews, Copilot, the AI features inside ad platforms and their guardrails, governance for clients, measuring what new channels add, organic visibility in AI answers, and budgeting with stage gates. Reviewed November 2026. Finishes with an AI channel test and governance plan, scored by a reviewer.
- 8 lessons
- 5–7 hours
- 30-question exam
- 85% to pass
- Reviewed project
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What you’ll be able to do
- Set up and optimize a ChatGPT ads test within current policies
- Adapt Google campaigns for conversational searches in AI Mode and AI Overviews
- Configure guardrails for AI features in Google, Meta and TikTok campaigns
- Write an AI governance policy for an advertiser or agency
- Measure new channels with incrementality, surveys and referral data
- Plan emerging-channel budgets with stage gates and exit criteria
The certification
Pass the timed exam (30 questions, 45 minutes, 85% to pass) and a project scored by a reviewer to earn the AI Channels Certification: Specialist. It has its own certificate ID and a public check page, is valid for 2 years, and adds to your LinkedIn profile in one click. It also counts toward the PaidMedia.ca Specialist Certification.
PaidMedia.ca certificates are not issued or endorsed by Google, Meta or any other ad platform.