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Learn / AI Channels: Specialist / Lesson 8

Lesson 8 of 8 · 30 min

Budgeting emerging channels with stage gates

Fund tests in stages, scale only on evidence, and plan the exit before you start.

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Lessons, exams and certificates are for PaidMedia.ca members. Membership is free: join to start, or log in if you already have an account.

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AI Channels: Specialist

  1. 1Running ChatGPT ads40 min · Members
  2. 2Google ads for conversational search40 min · Members
  3. 3Copilot and new entrants25 min · Members
  4. 4Guardrails for AI features in ad platforms35 min · Members
  5. 5AI governance for advertisers and agencies35 min · Members
  6. 6Measuring what new channels add35 min · Members
  7. 7Organic visibility in AI answers30 min · Members
  8. 8Budgeting emerging channels with stage gates30 min · Members
  9. ★Exam and project30 questions · 45 min · 85% to pass

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