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Learn / AI Channels: Specialist / Lesson 2

Lesson 2 of 8 · 40 min

Google ads for conversational search

AI Mode and AI Overviews bring longer, richer queries. Adapt matching, assets, pages and guardrails.

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Lessons, exams and certificates are for PaidMedia.ca members. Membership is free: join to start, or log in if you already have an account.

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AI Channels: Specialist

1Running ChatGPT ads40 min · Members
2Google ads for conversational search40 min · Members
3Copilot and new entrants25 min · Members
4Guardrails for AI features in ad platforms35 min · Members
5AI governance for advertisers and agencies35 min · Members
6Measuring what new channels add35 min · Members
7Organic visibility in AI answers30 min · Members
8Budgeting emerging channels with stage gates30 min · Members
★Exam and project30 questions · 45 min · 85% to pass

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