Tier 1 · Specialist Free for a limited time
Media Planning: Specialist
Build media plans you can defend: research a market with real Canadian data, design a full-funnel plan with clear channel roles, forecast in ranges, move budget based on marginal returns, plan tests and creative, and report to stakeholders with confidence. Finishes with a full media plan, scored by a reviewer.
- 8 lessons
- 5–7 hours
- 30-question exam
- 85% to pass
- Reviewed project
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What you’ll be able to do
- Research a market and audience using Canadian public data, platform tools and competitor intelligence
- Design a full-funnel plan where every channel has a clear role and measure
- Forecast results as low, base and high ranges with stated assumptions
- Reallocate budget using marginal, not average, returns
- Build a prioritised test roadmap and a messaging plan by audience and stage
- Report to stakeholders with a clear narrative, trade-offs and next steps
The certification
Pass the timed exam (30 questions, 45 minutes, 85% to pass) and a project scored by a reviewer to earn the Media Planning Certification: Specialist. It has its own certificate ID and a public check page, is valid for 2 years, and adds to your LinkedIn profile in one click. It also counts toward the PaidMedia.ca Specialist Certification.
PaidMedia.ca certificates are not issued or endorsed by Google, Meta or any other ad platform.