Tier 1 · Specialist Free for a limited time
Measurement: Specialist
Build measurement that ad platforms and decision-makers can trust: a written measurement plan, Google Tag Manager done properly, GA4 events and key events, enhanced conversions, CRM and offline imports, consent that meets Quebec's Law 25, data quality checks and dashboards people use. Finishes with a measurement plan and implementation spec, scored by a reviewer.
- 8 lessons
- 6–8 hours
- 30-question exam
- 85% to pass
- Reviewed project
Join free to startAlready a member? Log in
What you’ll be able to do
- Write a measurement plan and event specification from business goals
- Build and manage tags, triggers, variables and the data layer in Google Tag Manager
- Configure GA4 events, parameters, custom dimensions and key events
- Set up enhanced conversions and import offline outcomes from a CRM
- Design consent handling that meets PIPEDA and Quebec's Law 25 expectations
- Run data quality checks and build dashboards with clear definitions
The certification
Pass the timed exam (30 questions, 45 minutes, 85% to pass) and a project scored by a reviewer to earn the Measurement Certification: Specialist. It has its own certificate ID and a public check page, is valid for 2 years, and adds to your LinkedIn profile in one click. It also counts toward the PaidMedia.ca Specialist Certification.
PaidMedia.ca certificates are not issued or endorsed by Google, Meta or any other ad platform.