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Learn / Measurement: Specialist / Lesson 1

Lesson 1 of 8 · 35 min

The measurement plan

Write it before touching a tag: goals, KPIs, events, parameters, owners and definitions.

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Measurement: Specialist

  1. 1The measurement plan35 min · Members
  2. 2Google Tag Manager, properly45 min · Members
  3. 3GA4 events, dimensions and key events40 min · Members
  4. 4Enhanced conversions and first-party data35 min · Members
  5. 5CRM and offline conversion imports40 min · Members
  6. 6Consent, consent mode and Law 2545 min · Members
  7. 7Data quality and QA35 min · Members
  8. 8Dashboards people actually use35 min · Members
  9. ★Exam and project30 questions · 45 min · 85% to pass

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