Tier 1 · Specialist Free for a limited time
Social Ads: Specialist
Run campaigns beyond Meta with confidence: LinkedIn for B2B (targeting, account-based marketing, lead sync, pipeline measurement), TikTok, Pinterest, Snapchat and Reddit in depth, creator programs with paid amplification, and building your own benchmarks to judge each platform fairly. Finishes with a multi-platform social plan, scored by a reviewer.
- 8 lessons
- 5–7 hours
- 30-question exam
- 85% to pass
- Reviewed project
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What you’ll be able to do
- Set up and optimize LinkedIn campaigns for B2B pipeline, not just leads
- Run TikTok, Pinterest, Snapchat and Reddit campaigns with platform-native targeting and creative
- Choose bidding approaches and budgets per platform
- Run a creator program with briefs, usage rights, disclosure and paid amplification
- Track every platform with pixels, conversion APIs and consistent UTMs
- Build your own benchmarks and judge platforms on comparable results
The certification
Pass the timed exam (30 questions, 45 minutes, 85% to pass) and a project scored by a reviewer to earn the Social Ads Certification: Specialist. It has its own certificate ID and a public check page, is valid for 2 years, and adds to your LinkedIn profile in one click. It also counts toward the PaidMedia.ca Specialist Certification.
PaidMedia.ca certificates are not issued or endorsed by Google, Meta or any other ad platform.