Tier 1 · Specialist Free for a limited time
Paid Media Creative: Specialist
Lead creative for paid media: turn insight into ideas, write for each funnel stage, run testing frameworks that teach you something, produce video efficiently for every placement, run French and English creative properly, analyse creative performance by element, and use AI tools with clear rules. Finishes with a creative strategy and testing plan, scored by a reviewer.
- 8 lessons
- 5–7 hours
- 30-question exam
- 85% to pass
- Reviewed project
Join free to startAlready a member? Log in
What you’ll be able to do
- Build a creative strategy from customer insight to idea to executions
- Write creative that fits awareness, consideration, conversion and retention
- Design and run creative testing frameworks with a learning agenda
- Plan efficient video production for multiple placements and languages
- Run bilingual creative with a transcreation workflow and Quebec rules in mind
- Analyse creative by element and set rules for AI tools in production
The certification
Pass the timed exam (30 questions, 45 minutes, 85% to pass) and a project scored by a reviewer to earn the Paid Media Creative Certification: Specialist. It has its own certificate ID and a public check page, is valid for 2 years, and adds to your LinkedIn profile in one click. It also counts toward the PaidMedia.ca Specialist Certification.
PaidMedia.ca certificates are not issued or endorsed by Google, Meta or any other ad platform.