Tier 0 · Foundations Free
Local and Lead Gen: Foundations
How local businesses get leads from paid media: Google Business Profile, Local Services Ads, local search campaigns, lead form ads, call tracking, fast follow-up in a CRM, and judging leads by the jobs they become. Built around Canadian trades, clinics and service businesses. No experience needed.
- 8 lessons
- 2–3 hours
- 20-question exam
- 80% to pass
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What you’ll be able to do
- Explain how people find local businesses on Google, Maps and social
- Decide when Local Services Ads fit and how they rank and charge
- Set up local search campaigns with the right radius, assets and schedule
- Choose between lead form ads and website forms, and connect them to a CRM
- Track calls and follow up on leads quickly and consistently
- Judge campaigns by booked jobs and revenue, not just lead count
The certification
Pass the timed exam (20 questions, 30 minutes, 80% to pass) to earn the Local and Lead Gen Certification: Foundations. It has its own certificate ID and a public check page, is valid for 2 years, and adds to your LinkedIn profile in one click. It also counts toward the PaidMedia.ca Foundations Certification.
PaidMedia.ca certificates are not issued or endorsed by Google, Meta or any other ad platform.