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Learn / Local and Lead Gen: Foundations / Lesson 2

Lesson 2 of 8 · 20 min

Local Services Ads

Pay per lead, ranked mostly on reviews, distance and responsiveness. Great for eligible trades and services.

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Lessons, exams and certificates are for PaidMedia.ca members. Membership is free: join to start, or log in if you already have an account.

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Local and Lead Gen: Foundations

1How local customers find businesses15 min · Members
2Local Services Ads20 min · Members
3Local search campaigns20 min · Members
4Lead form ads vs website forms20 min · Members
5Phone calls and call tracking15 min · Members
6Speed to lead and the CRM20 min · Members
7Lead quality and spam15 min · Members
8Local budgets, seasons and reporting20 min · Members
★Exam20 questions · 30 min · 80% to pass

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