Tier 0 · Foundations Free
Media Planning: Foundations
Learn to turn a business goal into a paid media plan you can defend: the numbers behind it, which channels to use, how to split the budget, what results to expect and how to measure them, with the things that are different in Canada. No Google Ads experience needed: if you're brand new, start with Lesson 0.
- 9 lessons
- 2–3 hours
- 20-question exam
- 80% to pass
Join free to startAlready a member? Log in
What you’ll be able to do
- Turn a revenue or lead goal into the clicks, budget and cost targets needed to hit it
- Size real demand with search and audience data before you promise anything
- Choose channels by intent and audience, not habit
- Split a budget and build a forecast with honest low and high ranges
- Set up measurement so you can tell what actually worked
- Plan for Canadian specifics: French, Quebec, privacy rules, taxes and seasons
The certification
Pass the timed exam (20 questions, 30 minutes, 80% to pass) to earn the Media Planning Certification: Foundations. It has its own certificate ID and a public check page, is valid for 2 years, and adds to your LinkedIn profile in one click. It also counts toward the PaidMedia.ca Foundations Certification.
PaidMedia.ca certificates are not issued or endorsed by Google, Meta or any other ad platform.