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Learn / Media Planning: Foundations / Lesson 0

Lesson 0 of 8 · 10 min

The words you'll need

The dozen terms every paid media plan uses, explained in plain words with one running example.

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Media Planning: Foundations

  1. 0The words you'll need10 min · Members
  2. 1What a media plan is, and the brief behind it15 min · Members
  3. 2Turning goals into numbers20 min · Members
  4. 3Sizing demand before you promise anything20 min · Members
  5. 4Choosing channels: intent vs attention20 min · Members
  6. 5Budgets: how much, where and when20 min · Members
  7. 6Forecasting results honestly20 min · Members
  8. 7Measurement: knowing what worked20 min · Members
  9. 8Planning for Canada, and presenting the plan20 min · Members
  10. ★Exam20 questions · 30 min · 80% to pass

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