Explore

How much do Google Ads cost for optometrists in Bathurst?

Updated monthly · Google data for the 12 months to September 2026

Cost per click

$2.68–$10.51

New Brunswick price (too few local ad clicks)

Searches a month

50

Core searches in Bathurst

Competition

Low

14/100 on Google’s scale

Busiest months

May, Jan

Slowest: December

In short: Google Ads for optometrists in Bathurst, NB cost about $2.68–$10.51 per click, with about 50 searches a month and the most demand in May.

On Meta Facebook and Instagram

Cost per lead

$12.75–$34

Paid Media Canada benchmark

Cost per 1,000 views

$8–$14

Typical CPM, small towns

Who to reach

Families, office workers, people who wear glasses, parents of school-age kids

Ages 20–65 · 12,157 people live here (2021 Census)

Target area

25 km around your town

Ad idea: Back-to-school eye exams

What this means

  • Google has too few paid clicks in Bathurst to price it on its own, so costs shown are the New Brunswick average. Search demand is still local.
  • Searches peak in May and January and are lowest in December. The busiest month gets about 40% more searches than the slowest.
  • Launch or raise budgets by mid-April so campaigns are learning before the May peak.
  • Competition is low (14/100), below the national level for this industry (40/100).

Search demand trend

Monthly searches, 12 months to September 2026. 100 = that area’s average month, so the lines compare shape, not size.

BathurstNew BrunswickCanada

04080120160JanFebMarAprMayJunJulAugSepOctNovDec

Seasonality

Each month’s searches as a share of the average month. Red = peak months, grey = slowest.

111Jan92Feb111Mar92Apr129May92Jun92Jul92Aug111Sep92Oct92Nov92Dec

Compared with other New Brunswick markets

The busiest markets in the same province, sorted by cost per click. Typical CPC is the middle of the top-of-page range.

PlaceTypical CPCSearches/moCompetition
Edmundstoncheaper$3.475016
Quispamsischeaper$4.264043
Miramichicheaper$4.436017
Riverviewcheaper$4.674052
Fredericton$5.4028051
Dieppepricier$5.9515053
Monctonpricier$6.1135047
Saint Johnpricier$7.1616038
New Brunswick (province)$5.311,65035
Canada$5.3196,70040

Frequently asked questions

How much does a Google Ads click cost for optometrists in Bathurst?

About $2.68 to $10.51 per click at the top of the page, typically around $5.31 (the New Brunswick average, since there are too few local ad clicks to price Bathurst on its own), based on Google Keyword Planner data for the 12 months to September 2026.

When do people search most for optometrists in Bathurst?

May and January have the most searches. December is the slowest month.

How many people search for optometrists in Bathurst?

About 50 searches a month for core terms.

How much do Facebook and Instagram ads cost for optometrists in Bathurst?

Paid Media Canada benchmarks put cost per lead at about $12.75 to $34 for this industry in a market this size, with typical costs of $8 to $14 per 1,000 views.

Turn this into a 30-day plan

Keywords, campaigns, ad copy and a budget split for optometrists in Bathurst, with these numbers already filled in.

Build a full plan

Ask another question

Data: Google Keyword Planner via PaidMedia.ca, 12 months to September 2026. Cost per click is the top-of-page bid range, which runs higher than what many advertisers end up paying. Meta figures are Paid Media Canada benchmarks for this industry and market size. “Who usually advertises” describes typical kinds of advertisers, not named companies.