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How much do Google Ads cost for optometrists in Hamilton?

Updated monthly · Google data for the 12 months to September 2026

Cost per click

$2.60–$8.51

Typical about $4.70, top-of-page range

Searches a month

1,640

Core searches in Hamilton

Competition

Medium

47/100 on Google’s scale

Busiest months

Nov, Jan

Slowest: July

In short: Google Ads for optometrists in Hamilton, ON cost about $2.60–$8.51 per click, with about 1,640 searches a month and the most demand in November.

On Meta Facebook and Instagram

Cost per lead

$15–$40

Paid Media Canada benchmark

Cost per 1,000 views

$10–$18

Typical CPM, mid-size cities

Who to reach

Families, office workers, people who wear glasses, parents of school-age kids

Ages 20–65 · 569,353 people live here (2021 Census)

Target area

15 km around the city

Ad idea: Back-to-school eye exams

What this means

  • Clicks cost about 8% less here than the Ontario average ($4.70 vs $5.12).
  • Against the Canada average ($5.31), clicks here cost about 11% less.
  • Searches peak in November and January and are lowest in July. The busiest month gets about 33% more searches than the slowest.
  • Launch or raise budgets by mid-October so campaigns are learning before the November peak.
  • Competition is medium (47/100), close to the national level for this industry (40/100).
  • Elsewhere in Ontario, Brampton runs about 21% cheaper per click. Worth testing if you serve both areas.

Search demand trend

Monthly searches, 12 months to September 2026. 100 = that area’s average month, so the lines compare shape, not size.

HamiltonOntarioCanada

04080120160JanFebMarAprMayJunJulAugSepOctNovDec

Seasonality

Each month’s searches as a share of the average month. Red = peak months, grey = slowest.

106Jan98Feb94Mar102Apr94May95Jun90Jul102Aug98Sep106Oct120Nov95Dec

Compared with other Ontario markets

The busiest markets in the same province, sorted by cost per click. Typical CPC is the middle of the top-of-page range.

PlaceTypical CPCSearches/moCompetition
Bramptoncheaper$3.742,10040
Markhamcheaper$4.211,47039
Vaughan$4.241,30038
Mississauga$4.472,47044
Hamilton$4.701,64047
Ottawa$5.133,71044
Kitchenerpricier$5.481,03038
Torontopricier$5.8214,20037
Waterloopricier$5.991,7808
Londonpricier$6.071,47053
Ontario (province)$5.1249,30036
Canada$5.3196,70040

Frequently asked questions

How much does a Google Ads click cost for optometrists in Hamilton?

About $2.60 to $8.51 per click at the top of the page, typically around $4.70, based on Google Keyword Planner data for the 12 months to September 2026.

When do people search most for optometrists in Hamilton?

November and January have the most searches. July is the slowest month.

How many people search for optometrists in Hamilton?

About 1,640 searches a month for core terms.

How much do Facebook and Instagram ads cost for optometrists in Hamilton?

Paid Media Canada benchmarks put cost per lead at about $15 to $40 for this industry in a market this size, with typical costs of $10 to $18 per 1,000 views.

Turn this into a 30-day plan

Keywords, campaigns, ad copy and a budget split for optometrists in Hamilton, with these numbers already filled in.

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Data: Google Keyword Planner via PaidMedia.ca, 12 months to September 2026. Cost per click is the top-of-page bid range, which runs higher than what many advertisers end up paying. Meta figures are Paid Media Canada benchmarks for this industry and market size. “Who usually advertises” describes typical kinds of advertisers, not named companies.