How much do Google Ads cost for optometrists in Ottawa?
Updated monthly · Google data for the 12 months to September 2026
Cost per click
$2.69–$9.79
Typical about $5.13, top-of-page range
Searches a month
3,710
Core searches in Ottawa
Competition
Medium
44/100 on Google’s scale
Busiest months
Oct, Jan
Slowest: February
In short: Google Ads for optometrists in Ottawa, ON cost about $2.69–$9.79 per click, with about 3,710 searches a month and the most demand in October.
What this means
- Clicks cost about 0% more here than the Ontario average ($5.13 vs $5.12).
- Against the Canada average ($5.31), clicks here cost about 3% less.
- Searches peak in October and January and are lowest in February. The busiest month gets about 26% more searches than the slowest.
- Launch or raise budgets by mid-September so campaigns are learning before the October peak.
- Competition is medium (44/100), close to the national level for this industry (40/100).
- Elsewhere in Ontario, Brampton runs about 27% cheaper per click. Worth testing if you serve both areas.
Search demand trend
Monthly searches, 12 months to September 2026. 100 = that area’s average month, so the lines compare shape, not size.
OttawaOntarioCanada
Seasonality
Each month’s searches as a share of the average month. Red = peak months, grey = slowest.
Compared with other Ontario markets
The busiest markets in the same province, sorted by cost per click. Typical CPC is the middle of the top-of-page range.
| Place | Typical CPC | Searches/mo | Competition |
|---|---|---|---|
| Bramptoncheaper | $3.74 | 2,100 | 40 |
| Markhamcheaper | $4.21 | 1,470 | 39 |
| Vaughancheaper | $4.24 | 1,300 | 38 |
| Mississaugacheaper | $4.47 | 2,470 | 44 |
| Hamilton | $4.70 | 1,640 | 47 |
| Ottawa | $5.13 | 3,710 | 44 |
| Kitchener | $5.48 | 1,030 | 38 |
| Torontopricier | $5.82 | 14,200 | 37 |
| Waterloopricier | $5.99 | 1,780 | 8 |
| Londonpricier | $6.07 | 1,470 | 53 |
| Ontario (province) | $5.12 | 49,300 | 36 |
| Canada | $5.31 | 96,700 | 40 |
Frequently asked questions
How much does a Google Ads click cost for optometrists in Ottawa?
About $2.69 to $9.79 per click at the top of the page, typically around $5.13, based on Google Keyword Planner data for the 12 months to September 2026.
When do people search most for optometrists in Ottawa?
October and January have the most searches. February is the slowest month.
How many people search for optometrists in Ottawa?
About 3,710 searches a month for core terms.
How much do Facebook and Instagram ads cost for optometrists in Ottawa?
Paid Media Canada benchmarks put cost per lead at about $18 to $48 for this industry in a market this size, with typical costs of $14 to $26 per 1,000 views.
Keywords, campaigns, ad copy and a budget split for optometrists in Ottawa, with these numbers already filled in.
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Data: Google Keyword Planner via PaidMedia.ca, 12 months to September 2026. Cost per click is the top-of-page bid range, which runs higher than what many advertisers end up paying. Meta figures are Paid Media Canada benchmarks for this industry and market size. “Who usually advertises” describes typical kinds of advertisers, not named companies.