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How much do Google Ads cost for optometrists in Vaughan?

Updated monthly · Google data for the 12 months to September 2026

Cost per click

$2.65–$6.78

Typical about $4.24, top-of-page range

Searches a month

1,300

Core searches in Vaughan

Competition

Medium

38/100 on Google’s scale

Busiest months

Mar, May

Slowest: December

In short: Google Ads for optometrists in Vaughan, ON cost about $2.65–$6.78 per click, with about 1,300 searches a month and the most demand in March.

On Meta Facebook and Instagram

Cost per lead

$15–$40

Paid Media Canada benchmark

Cost per 1,000 views

$10–$18

Typical CPM, mid-size cities

Who to reach

Families, office workers, people who wear glasses, parents of school-age kids

Ages 20–65 · 323,103 people live here (2021 Census)

Target area

15 km around the city

Ad idea: Back-to-school eye exams

What this means

  • Clicks cost about 17% less here than the Ontario average ($4.24 vs $5.12).
  • Against the Canada average ($5.31), clicks here cost about 20% less.
  • Searches peak in March and May and are lowest in December. The busiest month gets about 33% more searches than the slowest.
  • Launch or raise budgets by mid-February so campaigns are learning before the March peak.
  • Competition is medium (38/100), close to the national level for this industry (40/100).
  • Elsewhere in Ontario, Thunder Bay runs about 34% cheaper per click. Worth testing if you serve both areas.

Search demand trend

Monthly searches, 12 months to September 2026. 100 = that area’s average month, so the lines compare shape, not size.

VaughanOntarioCanada

0306090120JanFebMarAprMayJunJulAugSepOctNovDec

Seasonality

Each month’s searches as a share of the average month. Red = peak months, grey = slowest.

89Jan105Feb114Mar93Apr113May102Jun89Jul109Aug93Sep105Oct102Nov86Dec

Compared with other Ontario markets

The busiest markets in the same province, sorted by cost per click. Typical CPC is the middle of the top-of-page range.

PlaceTypical CPCSearches/moCompetition
Bramptoncheaper$3.742,10040
Markham$4.211,47039
Vaughan$4.241,30038
Mississauga$4.472,47044
Hamiltonpricier$4.701,64047
Ottawapricier$5.133,71044
Kitchenerpricier$5.481,03038
Torontopricier$5.8214,20037
Waterloopricier$5.991,7808
Londonpricier$6.071,47053
Ontario (province)$5.1249,30036
Canada$5.3196,70040

Frequently asked questions

How much does a Google Ads click cost for optometrists in Vaughan?

About $2.65 to $6.78 per click at the top of the page, typically around $4.24, based on Google Keyword Planner data for the 12 months to September 2026.

When do people search most for optometrists in Vaughan?

March and May have the most searches. December is the slowest month.

How many people search for optometrists in Vaughan?

About 1,300 searches a month for core terms.

How much do Facebook and Instagram ads cost for optometrists in Vaughan?

Paid Media Canada benchmarks put cost per lead at about $15 to $40 for this industry in a market this size, with typical costs of $10 to $18 per 1,000 views.

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Keywords, campaigns, ad copy and a budget split for optometrists in Vaughan, with these numbers already filled in.

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Data: Google Keyword Planner via PaidMedia.ca, 12 months to September 2026. Cost per click is the top-of-page bid range, which runs higher than what many advertisers end up paying. Meta figures are Paid Media Canada benchmarks for this industry and market size. “Who usually advertises” describes typical kinds of advertisers, not named companies.