How much does advertising cost for physiotherapists in Farnham?

Updated monthly · Google data for the 12 months to September 2026

Cost per click

$1.27–$5.51

Quebec price (too few local ad clicks)

Searches a month

10

Core searches in Farnham

Competition

Medium

57/100 on Google’s scale

Busiest months

May, Mar

Slowest: December

In short: Google Ads for physiotherapists in Farnham, QC cost about $1.27–$5.51 per click, with about 10 searches a month and the most demand in May.

On Meta Facebook and Instagram

Cost per lead

$17–$42.50

Paid Media Canada benchmark

Cost per 1,000 views

$8–$14

Typical CPM, small towns

Who to reach

Fitness, running, sports, office workers, injury recovery

Ages 25–65 · 10,149 people live here (2021 Census)

Target area

25 km around your town

Ad idea: Direct billing to insurance

What this means

  • Google has too few paid clicks in Farnham to price it on its own, so costs shown are the Quebec average. Search demand is still local.
  • Searches peak in May and March and are lowest in December. The busiest month gets about 200% more searches than the slowest.
  • Launch or raise budgets by mid-April so campaigns are learning before the May peak.
  • Competition is medium (57/100), above the national level for this industry (38/100).

Search demand trend

Monthly searches, 12 months to September 2026. 100 = that area’s average month, so the lines compare shape, not size.

FarnhamQuebecCanada

060120180240JanFebMarAprMayJunJulAugSepOctNovDec

Seasonality

Each month’s searches as a share of the average month. Red = peak months, grey = slowest.

80Jan80Feb160Mar80Apr240May80Jun80Jul80Aug80Sep80Oct80Nov80Dec

Compared with other Quebec markets

The busiest markets in the same province, sorted by cost per click. Typical CPC is the middle of the top-of-page range.

PlaceTypical CPCSearches/moCompetition
Quebec Citycheaper$1.6688060
Brossardcheaper$1.9321041
Gatineaucheaper$2.2859038
Longueuil$2.5148057
Prévost$2.7621048
Saint-Sauveur$2.7621048
Montrealpricier$3.075,40035
Lavalpricier$3.7472049
Sherbrookepricier$4.1321052
Quebec (province)$2.6512,10041
Canada$4.26110,00038

Who lives in Farnham

2021 Census, Statistics Canada. Use it to set ages, language and targeting on Meta and other channels.

People

10,149

4,450 households

Median age

40.4

Quebec: 43.2

Household income

$68,000

Median, 2020 · Quebec: $73k

Homeowners

58.8%

of households · Quebec: 59.9%

French mother tongue

92.9%

Quebec: 74.8%

Couples with children

37.2%

of census families · Quebec: 38.9%

Age mix

About how many adults here use each platform

  • Facebookup to ~6,300
  • YouTubeup to ~5,600
  • Instagramup to ~4,900
  • LinkedInup to ~3,800
  • TikTokup to ~2,700
  • Redditup to ~2,100

Estimate: adults aged 20+ in Farnham (Census 2021) × the share of online Canadian adults who use each platform (TMU Social Media Lab, The State of Social Media in Canada 2025 (summary)). It assumes people here use each platform at the national rate and counts all adults, not only those online, so treat these as upper estimates. Meta’s own audience size for your exact targeting will differ.

  • 93% have French as their mother tongue. Run French ads and landing pages, and check Quebec's French-language rules for advertising.

Other channels

Beyond Google and Meta. “Good fit”, “Worth testing” and “Usually not a fit” are PaidMedia.ca’s take for this kind of business; the numbers come from the sources listed on each card.

Microsoft Ads

Worth testing

~2 searches a month on Bing and Yahoo

Bing has 10.46% of searches in Canada and Yahoo 2.49%, against Google’s 85.03%. Microsoft Advertising serves ads on both. You can import your Google Ads campaigns to test it with little setup.

Estimate: Google searches here × Bing and Yahoo’s share ÷ Google’s share. Search share: StatCounter Global Stats, 2026-10.

LinkedIn

Usually not a fit

49% of online Canadian adults use it (63% of ages 25–34)

Targets by job title, company and industry. It pays off mainly for business buyers and recruiting, not everyday consumer services.

TMU Social Media Lab (summary)

Reddit

Usually not a fit

27% of online Canadian adults use it (52% of ages 18–24)

Ads run beside community discussions. Useful for considered purchases where people ask others for advice before buying.

TMU Social Media Lab (summary)

Pinterest

Usually not a fit

39% of online Canadian adults use it (52% of women)

People plan projects and purchases here. Strong for home, style and beauty ideas.

TMU Social Media Lab (summary)

ChatGPT ads

Not allowed right now

26.8% of Canadian internet users use ChatGPT monthly

Ads show to adults on ChatGPT’s Free and Go plans in Canada, below answers and labelled as sponsored. Buying is through OpenAI’s self-serve Ads Manager (beta), by CPM or CPC, from about $25 a day per campaign. OpenAI doesn’t publish its prices.

OpenAI’s ad policy currently restricts health, legal and financial services outside the US, which covers this industry. Check the current policy before planning.

OpenAI: New ways to buy ChatGPT ads · Creative Web Works, summarising OpenAI Ads Manager help pages · We Are Social & Meltwater, Digital 2026: Canada

Frequently asked questions

How much does a Google Ads click cost for physiotherapists in Farnham?

About $1.27 to $5.51 per click at the top of the page, typically around $2.65 (the Quebec average, since there are too few local ad clicks to price Farnham on its own), based on Google Keyword Planner data for the 12 months to September 2026.

When do people search most for physiotherapists in Farnham?

May and March have the most searches. December is the slowest month.

How many people search for physiotherapists in Farnham?

About 10 searches a month for core terms.

How much do Facebook and Instagram ads cost for physiotherapists in Farnham?

Paid Media Canada benchmarks put cost per lead at about $17 to $42.50 for this industry in a market this size, with typical costs of $8 to $14 per 1,000 views.

Turn this into a 30-day plan

Keywords, campaigns, ad copy and a budget split for physiotherapists in Farnham, with these numbers already filled in.

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Data: Google Keyword Planner via PaidMedia.ca, 12 months to September 2026. Cost per click is the top-of-page bid range, which runs higher than what many advertisers end up paying. Meta figures are Paid Media Canada benchmarks for this industry and market size. “Who usually advertises” describes typical kinds of advertisers, not named companies.