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How much do Google Ads cost for optometrists in Aurora?

Updated monthly · Google data for the 12 months to September 2026

Cost per click

$4.25–$14.08

Typical about $7.74, top-of-page range

Searches a month

210

Core searches in Aurora

Competition

Medium

40/100 on Google’s scale

Busiest months

Feb, Aug

Slowest: July

In short: Google Ads for optometrists in Aurora, ON cost about $4.25–$14.08 per click, with about 210 searches a month and the most demand in February.

On Meta Facebook and Instagram

Cost per lead

$15–$40

Paid Media Canada benchmark

Cost per 1,000 views

$10–$18

Typical CPM, mid-size cities

Who to reach

Families, office workers, people who wear glasses, parents of school-age kids

Ages 20–65 · 62,057 people live here (2021 Census)

Target area

15 km around the city

Ad idea: Back-to-school eye exams

What this means

  • Clicks cost about 51% more here than the Ontario average ($7.74 vs $5.12).
  • Against the Canada average ($5.31), clicks here cost about 46% more.
  • Searches peak in February and August and are lowest in July. The busiest month gets about 60% more searches than the slowest.
  • Launch or raise budgets by mid-January so campaigns are learning before the February peak.
  • Competition is medium (40/100), close to the national level for this industry (40/100).
  • Elsewhere in Ontario, Toronto runs about 25% cheaper per click. Worth testing if you serve both areas.

Search demand trend

Monthly searches, 12 months to September 2026. 100 = that area’s average month, so the lines compare shape, not size.

AuroraOntarioCanada

04080120160JanFebMarAprMayJunJulAugSepOctNovDec

Seasonality

Each month’s searches as a share of the average month. Red = peak months, grey = slowest.

106Jan121Feb101Mar106Apr86May96Jun76Jul121Aug96Sep86Oct111Nov96Dec

Compared with other Ontario markets

The busiest markets in the same province, sorted by cost per click. Typical CPC is the middle of the top-of-page range.

PlaceTypical CPCSearches/moCompetition
Bramptoncheaper$3.742,10040
Markhamcheaper$4.211,47039
Vaughancheaper$4.241,30038
Mississaugacheaper$4.472,47044
Hamiltoncheaper$4.701,64047
Ottawacheaper$5.133,71044
Torontocheaper$5.8214,20037
Waterloocheaper$5.991,7808
Londoncheaper$6.071,47053
Aurora$7.7421040
Ontario (province)$5.1249,30036
Canada$5.3196,70040

Frequently asked questions

How much does a Google Ads click cost for optometrists in Aurora?

About $4.25 to $14.08 per click at the top of the page, typically around $7.74, based on Google Keyword Planner data for the 12 months to September 2026.

When do people search most for optometrists in Aurora?

February and August have the most searches. July is the slowest month.

How many people search for optometrists in Aurora?

About 210 searches a month for core terms.

How much do Facebook and Instagram ads cost for optometrists in Aurora?

Paid Media Canada benchmarks put cost per lead at about $15 to $40 for this industry in a market this size, with typical costs of $10 to $18 per 1,000 views.

Turn this into a 30-day plan

Keywords, campaigns, ad copy and a budget split for optometrists in Aurora, with these numbers already filled in.

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Data: Google Keyword Planner via PaidMedia.ca, 12 months to September 2026. Cost per click is the top-of-page bid range, which runs higher than what many advertisers end up paying. Meta figures are Paid Media Canada benchmarks for this industry and market size. “Who usually advertises” describes typical kinds of advertisers, not named companies.