How much do Google Ads cost for optometrists in Midland?
Updated monthly · Google data for the 12 months to September 2026
Cost per click
$2.72–$6.09
Typical about $4.07, top-of-page range
Searches a month
40
Core searches in Midland
Competition
Medium
42/100 on Google’s scale
Busiest months
Feb, Mar
Slowest: December
In short: Google Ads for optometrists in Midland, ON cost about $2.72–$6.09 per click, with about 40 searches a month and the most demand in February.
What this means
- Clicks cost about 21% less here than the Ontario average ($4.07 vs $5.12).
- Against the Canada average ($5.31), clicks here cost about 23% less.
- Searches peak in February and March and are lowest in December. The busiest month gets about 33% more searches than the slowest.
- Launch or raise budgets by mid-January so campaigns are learning before the February peak.
- Competition is medium (42/100), close to the national level for this industry (40/100).
- Elsewhere in Ontario, Thunder Bay runs about 31% cheaper per click. Worth testing if you serve both areas.
Search demand trend
Monthly searches, 12 months to September 2026. 100 = that area’s average month, so the lines compare shape, not size.
MidlandOntarioCanada
Seasonality
Each month’s searches as a share of the average month. Red = peak months, grey = slowest.
Compared with other Ontario markets
The busiest markets in the same province, sorted by cost per click. Typical CPC is the middle of the top-of-page range.
| Place | Typical CPC | Searches/mo | Competition |
|---|---|---|---|
| Brampton | $3.74 | 2,100 | 40 |
| Midland | $4.07 | 40 | 42 |
| Markham | $4.21 | 1,470 | 39 |
| Vaughan | $4.24 | 1,300 | 38 |
| Mississauga | $4.47 | 2,470 | 44 |
| Hamiltonpricier | $4.70 | 1,640 | 47 |
| Ottawapricier | $5.13 | 3,710 | 44 |
| Torontopricier | $5.82 | 14,200 | 37 |
| Waterloopricier | $5.99 | 1,780 | 8 |
| Londonpricier | $6.07 | 1,470 | 53 |
| Ontario (province) | $5.12 | 49,300 | 36 |
| Canada | $5.31 | 96,700 | 40 |
Frequently asked questions
How much does a Google Ads click cost for optometrists in Midland?
About $2.72 to $6.09 per click at the top of the page, typically around $4.07, based on Google Keyword Planner data for the 12 months to September 2026.
When do people search most for optometrists in Midland?
February and March have the most searches. December is the slowest month.
How many people search for optometrists in Midland?
About 40 searches a month for core terms.
How much do Facebook and Instagram ads cost for optometrists in Midland?
Paid Media Canada benchmarks put cost per lead at about $12.75 to $34 for this industry in a market this size, with typical costs of $8 to $14 per 1,000 views.
Keywords, campaigns, ad copy and a budget split for optometrists in Midland, with these numbers already filled in.
Ask another question
Data: Google Keyword Planner via PaidMedia.ca, 12 months to September 2026. Cost per click is the top-of-page bid range, which runs higher than what many advertisers end up paying. Meta figures are Paid Media Canada benchmarks for this industry and market size. “Who usually advertises” describes typical kinds of advertisers, not named companies.