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How much do Google Ads cost for optometrists in Pelham?

Updated monthly · Google data for the 12 months to September 2026

Cost per click

$3.99–$10.25

Typical about $6.40, top-of-page range

Searches a month

30

Core searches in Pelham

Competition

Medium

58/100 on Google’s scale

Busiest months

Jan, Feb

Slowest: December

In short: Google Ads for optometrists in Pelham, ON cost about $3.99–$10.25 per click, with about 30 searches a month and the most demand in January.

On Meta Facebook and Instagram

Cost per lead

$12.75–$34

Paid Media Canada benchmark

Cost per 1,000 views

$8–$14

Typical CPM, small towns

Who to reach

Families, office workers, people who wear glasses, parents of school-age kids

Ages 20–65 · 18,192 people live here (2021 Census)

Target area

25 km around your town

Ad idea: Back-to-school eye exams

What this means

  • Clicks cost about 25% more here than the Ontario average ($6.40 vs $5.12).
  • Against the Canada average ($5.31), clicks here cost about 20% more.
  • Searches peak in January and February and are lowest in December. The busiest month gets about 33% more searches than the slowest.
  • Launch or raise budgets by mid-December so campaigns are learning before the January peak.
  • Competition is medium (58/100), above the national level for this industry (40/100).
  • Elsewhere in Ontario, Ottawa runs about 20% cheaper per click. Worth testing if you serve both areas.

Search demand trend

Monthly searches, 12 months to September 2026. 100 = that area’s average month, so the lines compare shape, not size.

PelhamOntarioCanada

0306090120JanFebMarAprMayJunJulAugSepOctNovDec

Seasonality

Each month’s searches as a share of the average month. Red = peak months, grey = slowest.

120Jan120Feb90Mar90Apr120May90Jun90Jul90Aug120Sep90Oct90Nov90Dec

Compared with other Ontario markets

The busiest markets in the same province, sorted by cost per click. Typical CPC is the middle of the top-of-page range.

PlaceTypical CPCSearches/moCompetition
Bramptoncheaper$3.742,10040
Markhamcheaper$4.211,47039
Vaughancheaper$4.241,30038
Mississaugacheaper$4.472,47044
Hamiltoncheaper$4.701,64047
Ottawacheaper$5.133,71044
Toronto$5.8214,20037
Waterloo$5.991,7808
London$6.071,47053
Pelham$6.403058
Ontario (province)$5.1249,30036
Canada$5.3196,70040

Frequently asked questions

How much does a Google Ads click cost for optometrists in Pelham?

About $3.99 to $10.25 per click at the top of the page, typically around $6.40, based on Google Keyword Planner data for the 12 months to September 2026.

When do people search most for optometrists in Pelham?

January and February have the most searches. December is the slowest month.

How many people search for optometrists in Pelham?

About 30 searches a month for core terms.

How much do Facebook and Instagram ads cost for optometrists in Pelham?

Paid Media Canada benchmarks put cost per lead at about $12.75 to $34 for this industry in a market this size, with typical costs of $8 to $14 per 1,000 views.

Turn this into a 30-day plan

Keywords, campaigns, ad copy and a budget split for optometrists in Pelham, with these numbers already filled in.

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Data: Google Keyword Planner via PaidMedia.ca, 12 months to September 2026. Cost per click is the top-of-page bid range, which runs higher than what many advertisers end up paying. Meta figures are Paid Media Canada benchmarks for this industry and market size. “Who usually advertises” describes typical kinds of advertisers, not named companies.