How much do Google Ads cost for optometrists in Peterborough?
Updated monthly · Google data for the 12 months to September 2026
Cost per click
$2.29–$7.65
Typical about $4.19, top-of-page range
Searches a month
220
Core searches in Peterborough
Competition
Medium
44/100 on Google’s scale
Busiest months
Mar, Oct
Slowest: February
In short: Google Ads for optometrists in Peterborough, ON cost about $2.29–$7.65 per click, with about 220 searches a month and the most demand in March.
What this means
- Clicks cost about 18% less here than the Ontario average ($4.19 vs $5.12).
- Against the Canada average ($5.31), clicks here cost about 21% less.
- Searches peak in March and October and are lowest in February. The busiest month gets about 65% more searches than the slowest.
- Launch or raise budgets by mid-February so campaigns are learning before the March peak.
- Competition is medium (44/100), close to the national level for this industry (40/100).
- Elsewhere in Ontario, Thunder Bay runs about 33% cheaper per click. Worth testing if you serve both areas.
Search demand trend
Monthly searches, 12 months to September 2026. 100 = that area’s average month, so the lines compare shape, not size.
PeterboroughOntarioCanada
Seasonality
Each month’s searches as a share of the average month. Red = peak months, grey = slowest.
Compared with other Ontario markets
The busiest markets in the same province, sorted by cost per click. Typical CPC is the middle of the top-of-page range.
| Place | Typical CPC | Searches/mo | Competition |
|---|---|---|---|
| Bramptoncheaper | $3.74 | 2,100 | 40 |
| Peterborough | $4.19 | 220 | 44 |
| Markham | $4.21 | 1,470 | 39 |
| Vaughan | $4.24 | 1,300 | 38 |
| Mississauga | $4.47 | 2,470 | 44 |
| Hamiltonpricier | $4.70 | 1,640 | 47 |
| Ottawapricier | $5.13 | 3,710 | 44 |
| Torontopricier | $5.82 | 14,200 | 37 |
| Waterloopricier | $5.99 | 1,780 | 8 |
| Londonpricier | $6.07 | 1,470 | 53 |
| Ontario (province) | $5.12 | 49,300 | 36 |
| Canada | $5.31 | 96,700 | 40 |
Frequently asked questions
How much does a Google Ads click cost for optometrists in Peterborough?
About $2.29 to $7.65 per click at the top of the page, typically around $4.19, based on Google Keyword Planner data for the 12 months to September 2026.
When do people search most for optometrists in Peterborough?
March and October have the most searches. February is the slowest month.
How many people search for optometrists in Peterborough?
About 220 searches a month for core terms.
How much do Facebook and Instagram ads cost for optometrists in Peterborough?
Paid Media Canada benchmarks put cost per lead at about $15 to $40 for this industry in a market this size, with typical costs of $10 to $18 per 1,000 views.
Keywords, campaigns, ad copy and a budget split for optometrists in Peterborough, with these numbers already filled in.
Ask another question
Data: Google Keyword Planner via PaidMedia.ca, 12 months to September 2026. Cost per click is the top-of-page bid range, which runs higher than what many advertisers end up paying. Meta figures are Paid Media Canada benchmarks for this industry and market size. “Who usually advertises” describes typical kinds of advertisers, not named companies.