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How much do Google Ads cost for optometrists in Thorold?

Updated monthly · Google data for the 12 months to September 2026

Cost per click

$2.72–$11.38

Typical about $5.56, top-of-page range

Searches a month

310

Core searches in Thorold

Competition

Medium

46/100 on Google’s scale

Busiest months

Mar, Jan

Slowest: June

In short: Google Ads for optometrists in Thorold, ON cost about $2.72–$11.38 per click, with about 310 searches a month and the most demand in March.

On Meta Facebook and Instagram

Cost per lead

$12.75–$34

Paid Media Canada benchmark

Cost per 1,000 views

$8–$14

Typical CPM, small towns

Who to reach

Families, office workers, people who wear glasses, parents of school-age kids

Ages 20–65 · 23,816 people live here (2021 Census)

Target area

25 km around your town

Ad idea: Back-to-school eye exams

What this means

  • Clicks cost about 9% more here than the Ontario average ($5.56 vs $5.12).
  • Against the Canada average ($5.31), clicks here cost about 5% more.
  • Searches peak in March and January and are lowest in June. The busiest month gets about 62% more searches than the slowest.
  • Launch or raise budgets by mid-February so campaigns are learning before the March peak.
  • Competition is medium (46/100), close to the national level for this industry (40/100).
  • Elsewhere in Ontario, Mississauga runs about 20% cheaper per click. Worth testing if you serve both areas.

Search demand trend

Monthly searches, 12 months to September 2026. 100 = that area’s average month, so the lines compare shape, not size.

ThoroldOntarioCanada

04080120160JanFebMarAprMayJunJulAugSepOctNovDec

Seasonality

Each month’s searches as a share of the average month. Red = peak months, grey = slowest.

111Jan92Feb124Mar111Apr83May76Jun92Jul111Aug111Sep111Oct86Nov89Dec

Compared with other Ontario markets

The busiest markets in the same province, sorted by cost per click. Typical CPC is the middle of the top-of-page range.

PlaceTypical CPCSearches/moCompetition
Bramptoncheaper$3.742,10040
Markhamcheaper$4.211,47039
Vaughancheaper$4.241,30038
Mississaugacheaper$4.472,47044
Hamiltoncheaper$4.701,64047
Ottawa$5.133,71044
Thorold$5.5631046
Toronto$5.8214,20037
Waterloo$5.991,7808
London$6.071,47053
Ontario (province)$5.1249,30036
Canada$5.3196,70040

Frequently asked questions

How much does a Google Ads click cost for optometrists in Thorold?

About $2.72 to $11.38 per click at the top of the page, typically around $5.56, based on Google Keyword Planner data for the 12 months to September 2026.

When do people search most for optometrists in Thorold?

March and January have the most searches. June is the slowest month.

How many people search for optometrists in Thorold?

About 310 searches a month for core terms.

How much do Facebook and Instagram ads cost for optometrists in Thorold?

Paid Media Canada benchmarks put cost per lead at about $12.75 to $34 for this industry in a market this size, with typical costs of $8 to $14 per 1,000 views.

Turn this into a 30-day plan

Keywords, campaigns, ad copy and a budget split for optometrists in Thorold, with these numbers already filled in.

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Data: Google Keyword Planner via PaidMedia.ca, 12 months to September 2026. Cost per click is the top-of-page bid range, which runs higher than what many advertisers end up paying. Meta figures are Paid Media Canada benchmarks for this industry and market size. “Who usually advertises” describes typical kinds of advertisers, not named companies.