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How much do Google Ads cost for optometrists in Welland?

Updated monthly · Google data for the 12 months to September 2026

Cost per click

$2.44–$10.60

Typical about $5.09, top-of-page range

Searches a month

100

Core searches in Welland

Competition

Medium

62/100 on Google’s scale

Busiest months

Mar, Sep

Slowest: February

In short: Google Ads for optometrists in Welland, ON cost about $2.44–$10.60 per click, with about 100 searches a month and the most demand in March.

On Meta Facebook and Instagram

Cost per lead

$15–$40

Paid Media Canada benchmark

Cost per 1,000 views

$10–$18

Typical CPM, mid-size cities

Who to reach

Families, office workers, people who wear glasses, parents of school-age kids

Ages 20–65 · 55,750 people live here (2021 Census)

Target area

15 km around the city

Ad idea: Back-to-school eye exams

What this means

  • Clicks cost about 1% less here than the Ontario average ($5.09 vs $5.12).
  • Against the Canada average ($5.31), clicks here cost about 4% less.
  • Searches peak in March and September and are lowest in February. The busiest month gets about 63% more searches than the slowest.
  • Launch or raise budgets by mid-February so campaigns are learning before the March peak.
  • Competition is medium (62/100), above the national level for this industry (40/100).
  • Elsewhere in Ontario, Brampton runs about 26% cheaper per click. Worth testing if you serve both areas.

Search demand trend

Monthly searches, 12 months to September 2026. 100 = that area’s average month, so the lines compare shape, not size.

WellandOntarioCanada

04080120160JanFebMarAprMayJunJulAugSepOctNovDec

Seasonality

Each month’s searches as a share of the average month. Red = peak months, grey = slowest.

106Jan77Feb125Mar86Apr115May86Jun106Jul86Aug125Sep106Oct96Nov86Dec

Compared with other Ontario markets

The busiest markets in the same province, sorted by cost per click. Typical CPC is the middle of the top-of-page range.

PlaceTypical CPCSearches/moCompetition
Bramptoncheaper$3.742,10040
Markhamcheaper$4.211,47039
Vaughancheaper$4.241,30038
Mississaugacheaper$4.472,47044
Hamilton$4.701,64047
Welland$5.0910062
Ottawa$5.133,71044
Torontopricier$5.8214,20037
Waterloopricier$5.991,7808
Londonpricier$6.071,47053
Ontario (province)$5.1249,30036
Canada$5.3196,70040

Frequently asked questions

How much does a Google Ads click cost for optometrists in Welland?

About $2.44 to $10.60 per click at the top of the page, typically around $5.09, based on Google Keyword Planner data for the 12 months to September 2026.

When do people search most for optometrists in Welland?

March and September have the most searches. February is the slowest month.

How many people search for optometrists in Welland?

About 100 searches a month for core terms.

How much do Facebook and Instagram ads cost for optometrists in Welland?

Paid Media Canada benchmarks put cost per lead at about $15 to $40 for this industry in a market this size, with typical costs of $10 to $18 per 1,000 views.

Turn this into a 30-day plan

Keywords, campaigns, ad copy and a budget split for optometrists in Welland, with these numbers already filled in.

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Data: Google Keyword Planner via PaidMedia.ca, 12 months to September 2026. Cost per click is the top-of-page bid range, which runs higher than what many advertisers end up paying. Meta figures are Paid Media Canada benchmarks for this industry and market size. “Who usually advertises” describes typical kinds of advertisers, not named companies.