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How much do Google Ads cost for pool and hot tub companies in Bathurst?

Updated monthly · Google data for the 12 months to September 2026

Cost per click

$0.49–$3.96

New Brunswick price (too few local ad clicks)

Searches a month

40

Core searches in Bathurst

Competition

Medium

47/100 on Google’s scale

Busiest months

Apr, Aug

Slowest: December

In short: Google Ads for pool and hot tub companies in Bathurst, NB cost about $0.49–$3.96 per click, with about 40 searches a month and the most demand in April.

On Meta Facebook and Instagram

Cost per lead

$34–$102

Paid Media Canada benchmark

Cost per 1,000 views

$8–$14

Typical CPM, small towns

Who to reach

Homeowners with backyards, outdoor living, families with kids

Ages 30–60 · 12,157 people live here (2021 Census)

Target area

25 km around your town

Ad idea: Book now for summer install

What this means

  • Google has too few paid clicks in Bathurst to price it on its own, so costs shown are the New Brunswick average. Search demand is still local.
  • Searches peak in April and August and are lowest in December. The busiest month gets about 300% more searches than the slowest.
  • Launch or raise budgets by mid-March so campaigns are learning before the April peak.
  • Competition is medium (47/100), below the national level for this industry (94/100).

Search demand trend

Monthly searches, 12 months to September 2026. 100 = that area’s average month, so the lines compare shape, not size.

BathurstNew BrunswickCanada

060120180240JanFebMarAprMayJunJulAugSepOctNovDec

Seasonality

Each month’s searches as a share of the average month. Red = peak months, grey = slowest.

52Jan104Feb104Mar209Apr104May52Jun104Jul157Aug104Sep104Oct52Nov52Dec

Compared with other New Brunswick markets

The busiest markets in the same province, sorted by cost per click. Typical CPC is the middle of the top-of-page range.

PlaceTypical CPCSearches/moCompetition
Quispamsischeaper$0.535060
Frederictoncheaper$1.0211086
Saint Johncheaper$1.0911078
Dieppe$1.337071
Miramichi$1.3440100
Monctonpricier$2.0516094
Riverviewpricier$2.203065
New Brunswick (province)$1.3990099
Canada$2.7328,30094

Frequently asked questions

How much does a Google Ads click cost for pool and hot tub companies in Bathurst?

About $0.49 to $3.96 per click at the top of the page, typically around $1.39 (the New Brunswick average, since there are too few local ad clicks to price Bathurst on its own), based on Google Keyword Planner data for the 12 months to September 2026.

When do people search most for pool and hot tub companies in Bathurst?

April and August have the most searches. December is the slowest month.

How many people search for pool and hot tub companies in Bathurst?

About 40 searches a month for core terms.

How much do Facebook and Instagram ads cost for pool and hot tub companies in Bathurst?

Paid Media Canada benchmarks put cost per lead at about $34 to $102 for this industry in a market this size, with typical costs of $8 to $14 per 1,000 views.

Turn this into a 30-day plan

Keywords, campaigns, ad copy and a budget split for pool and hot tub companies in Bathurst, with these numbers already filled in.

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Data: Google Keyword Planner via PaidMedia.ca, 12 months to September 2026. Cost per click is the top-of-page bid range, which runs higher than what many advertisers end up paying. Meta figures are Paid Media Canada benchmarks for this industry and market size. “Who usually advertises” describes typical kinds of advertisers, not named companies.