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PaidMedia.ca Learn

Paid media training, made in Canada

Four tiers and 12 tracks covering every major platform. Everyone starts at Tier 0. Pass a course to earn its certification; finish a set to earn the tier certification. Every certificate has a public check page and adds to LinkedIn in one click.

Launch offerEvery tier is free until February 12, 2027. 90 days left. Certificates you earn now are yours to keep.

Tier 0 courses: Foundations

PaidMedia.ca Foundations Certification: Media Planning + any 2 other Tier 0 courses.

Media Planning

Media Planning: Foundations

Key terms, the brief, goals to numbers, sizing demand, channels, budgets, forecasting, measurement, Canadian rules

9 lessons · 2–3 hoursSearch Ads

Search Ads: Foundations

How search auctions work, Google Ads and Microsoft Advertising, keywords and match types, writing ads, bidding basics

8 lessons · 2–3 hoursRetail and Commerce

Retail and Commerce: Foundations

Product feeds, Merchant Center, Shopping ads, Amazon Ads basics, what retail media is

8 lessons · 2–3 hoursMeta Ads

Meta Ads: Foundations

How Meta delivery works, Business Manager, objectives, audiences, placements across Facebook, Instagram and Threads

8 lessons · 2–3 hoursSocial Ads

Social Ads: Foundations

What LinkedIn, TikTok, Pinterest, Snapchat, Reddit and X are each good for, who uses them in Canada, costs, formats

8 lessons · 2–3 hoursVideo and CTV

Video and CTV: Foundations

YouTube ad formats, how CTV and streaming ads are bought, audio and podcast ads, reach and frequency

8 lessons · 2–3 hoursProgrammatic

Programmatic: Foundations

What a DSP, SSP and ad exchange are, display and native formats, digital out-of-home, brand safety basics

8 lessons · 2–3 hoursLocal and Lead Gen

Local and Lead Gen: Foundations

Local Services Ads, Maps and local ads, lead form ads, call tracking, getting leads into a CRM

8 lessons · 2–3 hoursApp Marketing

App Marketing: Foundations

Installs vs in-app events, Google App campaigns, Apple Ads, what a mobile measurement partner does

8 lessons · 2–3 hoursAI Channels

AI Channels: Foundations

How ads in AI answers work, what is available in Canada, restricted categories, testing safely

8 lessons · 2–3 hoursPaid Media Creative

Paid Media Creative: Foundations

Creative briefs, hooks, specs by platform, French adaptation, simple testing

8 lessons · 2–3 hoursMeasurement

Measurement: Foundations

Conversions, the Google tag and Meta Pixel, UTMs, GA4 basics, testing tracking, privacy basics in Canada

8 lessons · 2–3 hours